Who We Are

Bethany Lightbown

“I am passionate about results. I believe talent is the number one asset, investing in people is a key to unlocking organizational potential.” As a Director, Sales Performance, Bethany takes great pride in leveraging her experience to help her clients achieve their goals.

What delights and inspires you about your work?
“It is a competitive market; all of our clients are continuing to find ways to differentiate themselves. I am fully inspired at the end of a program or roll out when we have aligned business strategy, culture and product or service to training. Seeing it come to life in participant group is the moment when people recognize the difference is them, and how they manage their client interactions.”

What is your background, and how does it impact your current role?
I started my career in IT in sales and moving into operations, having spent the last 5 years building businesses my experience in strategic planning, operational management, consulting, process design, and business development resonate with my clients. I understand the big picture and that is demonstrated in every step of my engagement with my clients.

What are some organizations you have worked with recently?
Bell Canada, North West Retailers, Sobeys, Loblaws, SCI Group, Sleep Country Canada

What is your perspective on sales development?
“Investment in people is an investment in growth. Great organizations recognize this and in turn realize higher productivity, as their people have developed the skills to realize their true potential. This combined with leadership support enables organization to achieve stated goals.”