Creating a Client Centric Culture at Honda

We have another great sales culture change story to share with you.

Honda Financial Services – Honda’s financing and leasing division – wanted to make customer service their key differentiator. It would require a big shift in culture to move their team from being transactional to being customer-centric. Honda knew that in order to be successful, they would need to start the process with their managers. Securing management buy-in was the key to securing buy-in from the rest of the company. This culture shift also offered Honda the unique opportunity to bring departments across the company together.

David Sudbury, VP, Chief Compliance Officer and Secretary of Honda Financial Services shares their path to a customer-centric culture, and how this empowered the entire Honda team to deliver greater value and higher levels of engagement with its dealer network.

Click here to see their story:

Scott Gilmore

Scott Gilmore is the SVP Sales and Marketing of Fusion Learning Inc., recognized by Selling Power as one of the Top 20 Sales Training Companies in North America.
For more information, please call Scott at 416.424.2316

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Scott Gilmore

About Scott Gilmore

Scott Gilmore is the SVP Sales and Marketing of Fusion Learning Inc., recognized by Selling Power as one of the Top 20 Sales Training Companies in North America. For more information, please call Scott at 416.424.2316

112 thoughts on “Creating a Client Centric Culture at Honda

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