We have another great sales culture change story to share with you.
Honda Financial Services – Honda’s financing and leasing division – wanted to make customer service their key differentiator. It would require a big shift in culture to move their team from being transactional to being customer-centric. Honda knew that in order to be successful, they would need to start the process with their managers. Securing management buy-in was the key to securing buy-in from the rest of the company. This culture shift also offered Honda the unique opportunity to bring departments across the company together.
David Sudbury, VP, Chief Compliance Officer and Secretary of Honda Financial Services shares their path to a customer-centric culture, and how this empowered the entire Honda team to deliver greater value and higher levels of engagement with its dealer network.
Click here to see their story: