Sales Leadership Roundtable Highlights

Kevin Higgins, Managing Partner, Fusion Learning Inc.

Defining Sales Culture

Defining Sales Culture

Sales Culture - Disengagement Story

Lou Gizzarelli, President, Neopost Canada

Aligning and engaging salespeople with sales strategy

Sales compensation linked to sales behaviours

Rewarding and recognizing top sales performers

One key to success – “Neopost Way of Selling”

Brian Ford, Head of Sales, Payments & Cash Management, HSBC

Open concept drives collaboration and teamwork

Using balanced scorecard to set sales behaviours

Great sales training drives higher engagement scores

Tom Reikman, SVP Marketing, Aviva Canada

Bottom up strategy development increases buy-in

Non-monetary rewards - 3 best practices

Neil King, VP Business Development, Shepell•fgi

Engaging a remote sales force

Ideas and Questions from our Audience

Emile Mabro, Vice President & General Manager, Vicwest
Customer involvement to improve sales processes

Brad Furtney, VP Sales, Sympatico.ca
What are some behavioural measures that drive sales performance?

Greg Gulyas, VP, Sales & Marketing, IBM Global Services
Sales methodology integrated with management system