Strategic Account Management
Taking a holistic approach to an account requires detailed analysis, a structured process and great execution. Our Strategic Account Management program involves a couple of hours of pre-work, one full day of training and a management tool to help monitor progress.
Key Learning Outcomes:
- Strategic view of one Client’s business
- Insights into ways we approach the Client in more impactful ways
- Relationships in target account identified, including their buying role and what they need/value from us in selling to them
- Better clarity on criteria by which Clients evaluate us vs. the competition
- Clear articulation of success in our target account for the next 12 months
- Account goal that is ready to share with key Client(s) to obtain their buy-in
- Simple, actionable Account Plan that will drive 12 month sales success
