Programs for Salespeople

3 keys to strategic account management Watch Kevin Higgins, President, Fusion Learning share 3 best practices: have an effective and efficient process; planning must be frequent and ongoing; and create plans for the all right reasons.

Strategic Account Management

This streamlined planning process enables key account managers to build a useful, actionable plan that focuses on the right relationships.

Benefits Include:

  • Insights with how to be more impactful with strategic clients
  • Relationships in target account identified, including their buying role and what they need and value
  • Better clarity on criteria on how Clients evaluate us versus the competition
  • Specific account goals that align and accelerate sales activities

Target Audience: Salespeople

Strategic Account Management


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