We want to share a best practice of ours that’s come out of our StorySelling program. It’s a tool called “The Story Matrix.”
The Story Matrix is very simple. It’s a pallet of your most powerful stories that your sales teams and sales leaders can use to communicate with your clients and prospects to create meaning. The Story Matrix ensures your best stories are easy to find and share.
We practice what we teach. Our Story Matrix has four categories down the side: Success, Failure, Fun and Legend. Across the top are six categories: Prospecting, Sales Call Effectiveness, Strategy, Sales Leadership, Sales Culture and Personal. Your Story Matrix will be unique to your sales organization and will include categories most important to your business.
The Story Matrix has other key uses. It can cascade the best practices in your organization. It can communicate your brand. It can help onboard new employees. When we put the Story Matrix in place at the end of a client’s StorySelling program, we create a powerful asset for the organization, complete with your best, most powerful stories. It’s something you should consider creating to capture and share your best stories.