Pfizer –
Sales Learning to Support New Responsibilities
Client Challenge:
Pfizer is the world’s largest pharmaceutical company Working for a Healthier World™. Pfizer restructured its salesforce and several key roles needed help transforming their behaviours on the job, including the need to:
- Develop a pro-active and cohesive approach to contracting with key Customers
- Strengthen best practices for Key Account Planning and Winning Negotiations
- Increase revenue through strategically leveraging the full Pfizer portfolio – promote a portfolio vs. product orientation
The Fusion Solution:
Pfizer Canada selected Fusion Learning to align and equip these two new, highly specialized sales roles. We collaborated with the Pfizer Learning and Development Team and delivered two 3-day programs addressing the changes in Canada’s healthcare system and the challenges of the new sales roles. The instructor-led training was followed by several in-field reinforcement activities.
